Event Led Growth project | YogiFi.Fit | Naveen Indala

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Event Led Growth project | YogiFi.Fit | Naveen Indala

By: Naveen Indala (naveen@wellnesys.com || 6305981665)

Company: YogiFiKart

Stage: Early Stage D2C

Problem(s) to be solved:

1. Product Awareness,
2. Lead Generation,
3. Building Early Relationships,
4. Kick off the sales pipeline.

Type of event: Discover

Category: Social media engagement events (campaigns)

Campaign(s) Overview

Campaign Title	What happens	Ideal Audience Profile (IAP)	How it helps them	How it helps YogiFiKart
MyYogaStory	Users will be encouraged to share their stories of getting started with Yoga The submissions can be of different formats. Videos will be posted on the dedicated YouTube channel "MyYogaStory" They can post text on their social media like FB/LinkedIn/Instagram with the hashtag "MyYogaStory"	Yoga Practitioners, Yoga Enthusiasts	Practitioners - can share their stories and fulfill their desire to create an impact Yoga Enthusiasts - can read different types of stories, get inspiration, and begin their yoga journey	We will have a wall of inspiration collecting stories using the hashtag. A page will be created on the YogiFiKart website with these stories. Through the YouTube channel, we will have options to promote YogiFiKart.
21-Day Inspire Yoga Challenge	Yoga Practitioners will be encouraged to create content on their social media handles. We will provide them with the necessary support in the format of Cohort Based Course. For competing they should be using the hashtag, "Let's YogiFi"	Yoga Trainers, Yoga Enthusiasts	Trainers - can overcome their shyness and get started with their content creation journey Yoga Enthusiasts - can learn from their content, get their doubts clarified, and begin	The hashtag can be a way to generate traffic. #Let's #YogiFi Some of them can be nurtured to be creators associated with us.
Top 100 Yoga Creators - India	We will be releasing a list of top creators in the category of Yoga	Seasoned Creators	More visibility in public	It is a lead magnet It is also a starting step for future collaborations.

Campaign Title

What happens

Ideal Audience Profile (IAP)

How it helps them

How it helps YogiFiKart

MyYogaStory

Users will be encouraged to share their stories of getting started with Yoga

The submissions can be of different formats. Videos will be posted on the dedicated YouTube channel "MyYogaStory"

They can post text on their social media like FB/LinkedIn/Instagram with the hashtag "MyYogaStory"

Yoga Practitioners, Yoga Enthusiasts

Practitioners - can share their stories and fulfill their desire to create an impact
Yoga Enthusiasts - can read different types of stories, get inspiration, and begin their yoga journey

We will have a wall of inspiration collecting stories using the hashtag. A page will be created on the YogiFiKart website with these stories.

Through the YouTube channel, we will have options to promote YogiFiKart.

21-Day Inspire Yoga Challenge

Yoga Practitioners will be encouraged to create content on their social media handles.

We will provide them with the necessary support in the format of Cohort Based Course. For competing they should be using the hashtag, "Let's YogiFi"

Yoga Trainers, Yoga Enthusiasts

Trainers - can overcome their shyness and get started with their content creation journey

Yoga Enthusiasts - can learn from their content, get their doubts clarified, and begin

The hashtag can be a way to generate traffic. #Let's #YogiFi

Some of them can be nurtured to be creators associated with us.

Top 100 Yoga Creators - India

We will be releasing a list of top creators in the category of Yoga

Seasoned Creators

More visibility in public

It is a lead magnet

It is also a starting step for future collaborations.

Participant Attributes (Content Creators & Consumers) / (Kind of Ideal Attendee Profiles)

Campaign Title	Participants/Creators	Profile/Attributes	Content Consumers / Audience	Profile
MyYogaStory	Yoga Practitioners	Eager to share their story (less/no inhibition) Have good skills (Writing, Editing, Speaking) Have an inspiring story	Yoga Enthusiasts	Who are convinced about doing Yoga but have yet to take a step and importantly yet to purchase a yoga mat.
21-Day Inspire Yoga Challenge	Yoga Trainers	Eager to get started with content Have good skills (Writing, Editing, Speaking) Have good content ideas/creativity	Yoga Enthusiasts, Aspiring Yoga Content Creators	Similar to the above + ones who have started but are not consistent with their practice.
Top 100 Yoga Creators - India	Seasoned Creators	<This is list curation. No content is expected from any participants>	Yoga Enthusiasts	Those who are looking for content creators to follow

Campaign Title

Participants/Creators

Profile/Attributes

Content Consumers / Audience

Profile

MyYogaStory

Yoga Practitioners

Eager to share their story (less/no inhibition)

Have good skills (Writing, Editing, Speaking)

Have an inspiring story

Yoga Enthusiasts

Who are convinced about doing Yoga but have yet to take a step and importantly
yet to purchase a yoga mat.

21-Day Inspire Yoga Challenge

Yoga Trainers

Eager to get started with content

Have good skills (Writing, Editing, Speaking)

Have good content ideas/creativity

Yoga Enthusiasts, Aspiring Yoga Content Creators

Similar to the above + ones who have started but are not consistent with their practice.

Top 100 Yoga Creators - India

Seasoned Creators

Yoga Enthusiasts

Those who are looking for content creators to follow

Incentives

Campaign Title	Participants/Creators	Incentive
MyYogaStory	Yoga Practitioners	Group writing sessions to overcome writer's block Prizes of YogiFikart products on a daily, weekly basis & overall winners.
21-Day Inspire Yoga Challenge	Yoga Trainers	MasterClasses from established content creators Support in the form of motivation, goal setting, and accountability Sponsorship for setting up in-house studio

Reach out templates

Campaign	Target Audience	Reach out template (Intro)	Reach out template (Detailed Note)
MyYogaStory	Yoga Practitioners	Hey, YogiFi is running "MyYogaStory" Campaign To participate, you just need to share your yoga journey and inspire others. Post your story with the hashtag #MyYogaStory and get a chance to be featured on their YouTube channel. You can check out more details here <link>	Join the "MyYogaStory" Campaign! Share your unique yoga journey and inspire others! Whether you prefer text, photos, or videos, we want to hear how yoga has impacted your life. Post your story on Facebook, LinkedIn, or Instagram with the hashtag #MyYogaStory, or submit a video to be featured on our dedicated YouTube channel. Worried about your story not being unique? Every journey is special and can inspire someone else to start their yoga practice. Not confident in creating content? Keep it simple and authentic. Your genuine experience is what matters most. Concerned about privacy? You can share only what you're comfortable with. Every bit of your story can make a difference. Short on time? A quick post or a brief video is all it takes to participate. By sharing your story, you can: Inspire others: Your experiences can motivate someone to start or continue their yoga journey. Build community: Connect with others who share your passion for yoga. Promote well-being: Spread the benefits of yoga, encouraging a healthier, happier lifestyle. Why it matters: Research shows that personal stories are much more memorable than facts alone. Studies indicate that hearing others' experiences can significantly boost motivation. Be a part of our community, inspire others, and stand a chance to be recognized for your amazing journey! Start sharing today and let your yoga story shine!
21-Day Inspire Yoga Challenge	Yoga Trainers	Join the "21-day Inspire Yoga Practice" Challenge! Calling all yoga teachers! Inspire & Encourage your audience to begin/continue their journey with the hashtag #LetsYogiFi by creating content. You become a content creator. The audience becomes their caretaker. Win-Win. What are you waiting for? Click the link here to know more.	Join the "21-day Inspire Yoga Practice" Challenge! We invite yoga teachers to be a part of our exciting "21-day Inspire Yoga Practice" Challenge. This initiative aims to encourage yoga practitioners to share content on social media, using the hashtag #LetsYogiFi. Here’s how you can get involved: What’s in it for you? Supportive Community: Engage with a cohort of fellow yoga teachers and practitioners, sharing insights and experiences. Enhanced Visibility: Boost your online presence as your students share their practice using #LetsYogiFi. Inspire Others: Help spread the benefits of yoga, motivating others to join the practice. How does it work? Cohort-Based Support: We provide all the necessary support, including a structured cohort-based course to guide your students through the 21-day challenge. Daily Prompts and Resources: Receive daily prompts and resources to inspire content creation and keep the practice engaging. Collaborative Experience: Connect with other yoga teachers and practitioners, fostering a sense of community and shared purpose. Ready to inspire? Build Your Brand: Enhance your visibility and influence as a yoga teacher through active participation and engagement. Why participate? Join the "21-day Inspire Yoga Practice" Challenge today and let’s spread the joy of yoga together with #LetsYogiFi!

Campaign

Target Audience

Reach out template (Intro)

Reach out template (Detailed Note)

MyYogaStory

Yoga Practitioners

Hey,

YogiFi is running "MyYogaStory" Campaign

To participate, you just need to share your yoga journey and inspire others.

Post your story with the hashtag #MyYogaStory and get a chance to be featured on their YouTube channel.

You can check out more details here <link>

Join the "MyYogaStory" Campaign!

Share your unique yoga journey and inspire others!

Whether you prefer text, photos, or videos, we want to hear how yoga has impacted your life.
Post your story on Facebook, LinkedIn, or Instagram with the hashtag #MyYogaStory, or submit a video to be featured on our dedicated YouTube channel.

Worried about your story not being unique? Every journey is special and can inspire someone else to start their yoga practice.

Not confident in creating content? Keep it simple and authentic. Your genuine experience is what matters most.

Concerned about privacy? You can share only what you're comfortable with. Every bit of your story can make a difference.

Short on time? A quick post or a brief video is all it takes to participate.

By sharing your story, you can:

Inspire others: Your experiences can motivate someone to start or continue their yoga journey.
Build community: Connect with others who share your passion for yoga.
Promote well-being: Spread the benefits of yoga, encouraging a healthier, happier lifestyle.

Why it matters:

Research shows that personal stories are much more memorable than facts alone.
Studies indicate that hearing others' experiences can significantly boost motivation.

Be a part of our community, inspire others, and stand a chance to be recognized for your amazing journey!

Start sharing today and let your yoga story shine!

21-Day Inspire Yoga Challenge

Yoga Trainers

Join the "21-day Inspire Yoga Practice" Challenge!

Calling all yoga teachers!

Inspire & Encourage your audience to begin/continue their journey with the hashtag #LetsYogiFi by creating content.

You become a content creator. The audience becomes their caretaker. Win-Win. What are you waiting for?

Click the link here to know more.

Join the "21-day Inspire Yoga Practice" Challenge!

We invite yoga teachers to be a part of our exciting "21-day Inspire Yoga Practice" Challenge.
This initiative aims to encourage yoga practitioners to share content on social media, using the hashtag #LetsYogiFi.

Here’s how you can get involved:

What’s in it for you?

Supportive Community: Engage with a cohort of fellow yoga teachers and practitioners, sharing insights and experiences.
Enhanced Visibility: Boost your online presence as your students share their practice using #LetsYogiFi.
Inspire Others: Help spread the benefits of yoga, motivating others to join the practice.

How does it work?

Cohort-Based Support: We provide all the necessary support, including a structured cohort-based course to guide your students through the 21-day challenge.
Daily Prompts and Resources: Receive daily prompts and resources to inspire content creation and keep the practice engaging.
Collaborative Experience: Connect with other yoga teachers and practitioners, fostering a sense of community and shared purpose.

Ready to inspire?